Professor Mark McKenna hosted a “Trademark and Marketing Roundtable”

| By: Susan Good

Professor Mark McKenna hosted a “Trademark and Marketing Roundtable” that brought leading legal scholars in the trademark and advertising fields together with top marketing researchers to discuss four papers. Two of the papers were written from a legal perspective and two were written from a marketing perspective.

Participants in the roundtable included:
Barton Beebe (NYU School of Law)
Rebecca Tushnet (Georgetown Law)
Bill McGeveran (University of Minnesota Law School)
Eric Goldman (Santa Clara Law)
Deborah Gerhardt (University of North Carolina School of Law)
Laura Heymann (William & Mary Law School)
Jeremy Sheff (St. John’s University School of Law)
Stephen Garcia (University of Michigan Department of Psychology)
Raghunath Singh Rao (McCombs School of Business at The University of Texas at Austin)
Irina Manta (Hofstra Law)*
Alfred Yen (Boston College Law)*
Nicole Montgomery (William & Mary Mason School of Business)*
Ann Schlosser Contact Info/DispProfile.aspx?ID=40389012847222 (University of Washington Margaret G. Foster School of Business)*

*Indicates authors who provided papers for the roundtable.