Wall Street Journal quotes Professor McKenna on the Eleventh Circuit trademark infringement case, University of Alabama v. New Life Art Inc. and Moore

| By: Susan Good

Mark McKenna news Wall Street Journal quotes Professor McKenna on the Eleventh Circuit trademark infringement case, University of Alabama v. New Life Art Inc. and Moore:

CLC and the university are using Daniel Moore as a test case. The bottom line is that Alabama and other schools want to control all the merchandise carrying an image associated with their schools. If they win, it isn’t clear how far they could take this. If Daniel Moore isn’t free to use an image from an Alabama game, how do we know that, say, Sports Illustrated wouldn’t be able to use a photo from an Alabama football game without the university’s approval? How do we know it would be OK for a newspaper to print a game photo? For that matter, could they even say ‘University of Alabama’ or ‘Crimson Tide’ in print?”

Who Owns Crimson and White? (Quotes: Mark McKenna) Wall Street Journal, March 22, 2012