Sponsorship for USA Track & Field Grows Under Leadership of CEO, Max Siegel, ’86 BA, ’92 JD

Author: Tammye Raster

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Since Max Siegel became USATF’s fourth CEO in May 2012, he has signed 12 corporate partnership deals and grown the organization’s sponsor roster from seven to 19 and increased the organization’s annual revenue from $19 million to $30 million. USATF board member Jackie Joyner-Kersey credits the recent success of USATF with Siegel’s “team approach” in dealing with sponsors and athletes. “Max is a ‘we’ guy,” Joyner-Kersey said. “It’s about how we can do this together. That approach has created tremendous buy-in with athletes, sponsors and other constituents which has produced tremendous progress for the organization.” Read more